… at least, in their early stages while they’re building and establishing themselves.
- Gmail Account – It comes with EVERYTHING! Now, We all know how more professional it looks to have an email address with your company website domain, but there’s no rule or law that says you can only have one business email. I have email@example.com (and a few others) as well as firstname.lastname@example.org. It allows me to create a Google + profile, connect with others and promote my business blog.
- Google + – Speaking of it, Google + has rebounded and bounced back from unnecessary to useful. Like any other social media platform, you have to find your audience and what drives them to read and engage on Google +, but once you do, you’ll find worth your while. Nonetheless, it’s another tool brought to us by Google that can help businesses stand out and grow.
- YouTube – One of the best, if not the best ways, to promote your business is the use of videos. Why? Videos are watched, shared and commented on more than links, quotes and yes, content. Maybe it’s our short attention span or that we’re bombarded with so much information that videos give us the right platform to digest data. Whatever the reason, jump on it, it works!
- Hangout (formerly known as GChat) – This is perhaps my most favorite tool because, I am not a fan of Skype. Hangout/GChat is video conferencing and instant messaging all wrapped up in one. You can hold video meetings with your team, you can voice text conversations and share links and videos. Making virtual businesses easy to conduct .. well, business.
- Google Drive – If you’re still sketchy about “The Cloud” Google Drive offers you a place to save your work, documents, presentations, client list, correspondences and whatever else is important to your business operations. And what makes Google Drive a better, you can save it offline to your desktop. Beautiful!
- Google Calendar – I live by my Google Calendar. I upload every meeting, every task, invite others to shared events, set reminders in advance to remind me of due dates and deadlines. And I get every update and notice sent to my phone and tablet.
- Maps – I travel to my clients in LA. And although I grew up in LA, I don’t always know every side street, dead-end and little area or district. If I feel like I’m not that familiar to where I’m headed, I pull out my phone, type in the address and let the voice guide directions be my GPS. It hasn’t failed me yet. Also, Google Maps tells me where other businesses, buildings and anything of importance to me and my businesses.
I don’t want to lead anyone thinking that Google is the be all to end all, but it does offer a host of very useful tools for newbies and seasoned business owners who need to do more with pocket change. And who knows, you might find more uses with Google than you ever imagined.
- Free Google Drive Services Your Firm Should Use, But Probably Doesn’t – Pinni Bohm (nysbar.com)
- Google Drive’s Free Storage Increases To 15GB ! (goandroid.co.in)
- Essential Google Products for Local Businesses (iacquire.com)
- Google+: 6 Reasons To Be There Now! (featswithtweetsmarketing.com)